Brands Are All About Trust: Walt Disney once said of the company brand, “What we’re really selling here is the name Walt Disney.” It has also been said, “Brands are all about trust. You buy the brand because you consider it a friend.” To some extent, that explains those long lines at Disney World and other Disney attractions. When you sell the Pre-Paid Legal Service plan and/or business opportunity, you are selling a brand that can only improve with use. Our brand is a statement about value and opportunity. The more people we can communicate that to, the stronger our brand becomes. What we’re really selling here is a product that offers access to the justice system and an opportunity for people to profit by helping others who need a “fair hearing.” Not every brand can boast such a value-generating proposition.
Information Contact:
Reginald P. Carelock
Independent Associate and Member
URL: http://www.dcuny.com
All legal services: Contact us by signing the Guest Book at DCUNY’s website.
http://www.prepaidlegal.com/hub/rpcarelock
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